Until now, no one knows just as yet how immense the brunt of blackhat seo is on commercial websites, big or small alike. It happened at BMW, and it can happen to you. In fact, the blow can be burdensome even if you're just a
start-up internet merchant or an ordinary blogging host seeking to increase your ranking in the Google search engine list. It's true, not all companies get penalized for blackhat seo, but Google is out to hunt for unethical SEO optimization webmasters employing blackhat techniques.
Such a hunt can come in all forms. It may be considered a cyber crime, too. There are other more legit ways to increase your ranking. Friends of mine actually even ask for professional help when considering SEO optimization, since they know that blackhat seo webmasters can do really unethical things. One example of this is the employment of doorway pages to encourage the Google spiders and eventually register the company high in the Google list. This is such a tricky, albeit extremely effective SEO strategy.
But what if Google catches you? Rest assured that your post high up in the summit of search engine results list will be inherited by some more ethical companies. These companies won't be de-ranked because they're using just the opposite of
blackhat seo, which is whitehat techniques. Apparently, not all of these illegal strategies are unethical, but why risk your ass when you could do a better job at doing it the legit way?