While some SEO strategies are effective, others are downright misleading. If you don't want to risk getting banned or losing points on your page ranking, these SEO myths must be avoided.
SEO myth 1: Excessive keyword stuffing is the way to go.
Excessive keyword stuffing can affect the content quality of your web articles or text ads. Make sure that that the keywords you use flow naturally, so readers or visitors will consider your website to be useful. Excessive keyword stuffing can be deemed as spams. Readers won't take you seriously if keywords are splattered everywhere without any clear direction. Search engines are also stricter with their page ranking. These strategies rarely work and convert into sales.
SEO myth 2: Focus only on Google for your SEO strategies.
Although Google takes a large off the market, you shouldn't optimize only for the most popular search engine. There's Yahoo!, MSN, and search engines that can help you climb up the page ranking list. It's always best to center your SEO strategies on your niche market.
SEO myth 3: Search engine optimization is a one-time, big-time strategy.
Once you've climbed up the page rank, it doesn't mean that your work is done. SEO is a long-term effort. You have to make sure that you stay above your competitors and that you continue to reach out to your target market.