Web Search Engine Marketing

Writing for online audiences requires totally different techniques from other styles of writing. Getting your article noticed and displayed in search engine results is also another challenge. Here’s a simple guide in writing an SEO article.

Using Google's Wonder Wheel for SEO topic selection

A simple tool developed by Google can do wonders for your topic selection. It’s called Wonder Wheel, and it works like a mind-mapping software. It helps users get all related and relevant search results to a single topic and displays them in a wheel-shaped format. It basically simplifies and arranges search results to help you filter out what you want to write about.

Where to place your keywords in your SEO article

For your article to become relevant and “searchable,” you must put in keywords or tags that’ll give readers a peek as to what info they can find on your site. Don’t stuff your articles with too much keywords, though, as this could turn off your readers. Instead, place them following the flow of your article. Space them out and make sure they are relevant to the information you are providing.

To start on your SEO article, it’s best to find a good topic to focus on. From there, build an interesting peg on that topic—you need a good lead to hook your readers.

Even small business owners have a good shot at online success if they know how to use different SEO strategies to their full advantage. Search engine optimization lets you build more traffic and take a larger share of the market. Here are some of the basics:

Link building

Just like in the real world, a successful business thrives in networking, reaching out to more customers and business partners. You have to market your site and establish a good name for your business. A good way to achieve this is through link building. You can interlink your own pages to make it easier for "crawlers" to index your site, or build links with relevant sites with high PR. External links connect you to other sites and help redirect traffic from people who have visited those sites. You can also drop links that will lead readers back to your site through forum posting and blog commenting.

Blogging

Instead of posting banners and ads all over your site about your products or services offered, why not create a useful content your readers and potential customers can use as a resource? Through blogging, you can easily reach out to customers looking for relevant information and market your product. With updated content and optimized pages, there's a good chance that you'll emerge on the first few pages of the search engine results. The key here is to know what your target visitors search for and work around this.

These simple SEO strategies can help promote any small business and make its presence known to more potential customers.