Analytics had played a vital role in the
internet marketing industry for several years now. The world of web analytics has tools and services that provide businesses the precise information on what customers want so that these companies can improve their online marketing and website content. Companies who are into on-line marketing uses the services of web analytics in getting an over view on what keywords attract the most, the email campaigns that create more customers, and how to design web page content that holds people's attention.
Google just recently bought Urchin, which for me is best software out there. Urchin is used by dozens of
Fortune 500 companies and is expensive compared to Google Analytics which comes for free. Google Analytics is now available with more AdWords integrated and it tells you everything you want to know about how your visitors found you and how they interact with your site.
This new and free Google service helps you today in creating targeted, ROI-driven marketing campaigns and improving your site
design and content. The only downside is that it doesn't read server logs, so you won't get stuff like bot visits. But despite that, the reporting is excellent that's why I use it on all my sites.
